Everything you need to communicate with parents — in one place.
Individual messages, school-wide announcements, and a shared events calendar. No WhatsApp groups. No missed notifications. A complete communication trail for every family.
- Pro · All plans available
- English & Afrikaans
- Android app included
Two-way conversations between school and parents — on the record, not on a personal phone
Every parent gets their own inbox connected to the school. Admin or teachers respond from the dashboard. Office hours set parent expectations. The full conversation history stays with the school — even when the teacher who started it moves on.
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Real-time two-way inboxAdmin or teacher sends, parent replies from the Android app or the web portal. New messages arrive instantly with push notifications on both sides.
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Office hours, set per schoolParents see when the school is available to respond. After-hours messages still go through — with an auto-reply explaining when a real answer is coming.
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Full message history, searchableEvery conversation with every family is permanent and searchable. Pull up a year of context in seconds — not paged-through WhatsApp scroll.
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Read receipts on school messagesStaff can see when a parent has opened a message. Useful for the messages that matter — medication notes, behaviour incidents, urgent pickups.
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Android app + web portalParents use whichever they prefer. The Android app gives instant push notifications. The web portal works on any device, including older phones and shared family computers.
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On the school record — not a personal WhatsApp numberMessages stay with the school when staff change. No more "the teacher who handled that left last term and I can't find the conversation."
School-wide announcements that actually reach every parent — with attachments and proof of delivery
Send the same notice to every parent or just one class. Attach the newsletter, the consent form, the term programme. Confirm who received it, who opened it. Every announcement timestamped and stored — not lost in a WhatsApp scroll.
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Send to everyone — or a specific classOne announcement, every family. Or target the Pre-Primary parents only. Class group filters built in — no manually maintained mailing lists.
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Attach PDFs, images, newslettersTerm programmes, consent forms, monthly newsletters — attached directly to the notification. Parents tap once to download. No "let me email it to everyone" scramble.
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Delivery confirmation per familySee exactly which parents received the notification on which channel — the in-app inbox, the Android push, both. Resend with one click to anyone who missed it.
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Notification history — full audit trailEvery announcement ever sent, with sender, recipients, timestamps, and read confirmation. The kind of record that protects you in a parent dispute.
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Replaces the class WhatsApp groupNo mixed-content broadcasts. No parents arguing in the comments. No teachers sending school comms from a personal phone at 9pm. Just clean, one-way announcements that land.
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Available on Standard and ProfessionalIncluded in both plans — no add-on, no per-message fees. Send as many notifications as you need.
One shared calendar — school events, term dates, and RSVPs every parent can see
Sports days, open days, concerts, end-of-term dates, holidays. All in one calendar parents see in their portal and on the Android app. No more "what date was that again?" parent messages.
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Create every kind of school eventSports days, open days, concerts, parent meetings, photo days, term start and end — with description, location, time, and the audience that needs to see it.
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RSVP tracking on the events that need itTurn on RSVPs for parent-meeting evenings, fundraisers, anything with a head count. Parents tap once. You see who's coming, who isn't, who hasn't replied.
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Automatic parent remindersEarlyTrack sends a reminder to every relevant family the day before an event. No more "did I tell the parents about tomorrow?" anxiety.
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Term dates visible to every parentTerm start, term end, public holidays, mid-term breaks — entered once, visible to every family. No more parents asking when school reopens.
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Recurring events done onceWeekly assemblies, monthly coffee mornings, term-by-term events — create the rule once, EarlyTrack repeats it for the year. Skip a date, edit a single occurrence, no problem.
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Available on Standard and ProfessionalIncluded in both plans, with no event limit and no add-on. Unlimited events, unlimited families, every term, every year.
Every message, notification, and event is on the school's record — not on a personal phone
All parent communication through EarlyTrack is POPIA-compliant. Every parent sees only their own child's information. No child data circulates in uncontrolled WhatsApp groups. Every message, notification, and calendar event creates a timestamped, access-controlled audit trail — the kind of record that protects your school during disputes and inspections.
EarlyTrack vs WhatsApp vs Email — for school communication specifically
Each tool has a place. But only one is built for school records, child data, and POPIA compliance.
The two communication features every school needs are on every plan
Notifications and calendar are standard. Two-way Messages is the upgrade lever — for schools that want full back-and-forth conversations with families.
Everything you need to know about parent communication on EarlyTrack
Yes — on the Professional plan, two-way parent messaging gives every parent their own inbox connected to the school. Parents can initiate a message from the Android app or the web portal, and admin or teachers respond from the dashboard. Office hours can be set so parents know when to expect a reply.
For school communication, yes — and more safely. EarlyTrack's notifications, messages, and calendar cover everything a class WhatsApp group is used for, without the POPIA risks: no child photographs circulating in uncontrolled groups, no sensitive information sent from personal phones, and a full audit trail that stays with the school when staff change.
Parent Notifications are one-way broadcasts — the school sends an announcement to all parents or a specific class, with optional file attachments. Parent Messages are two-way — individual conversations between a specific parent and the school, like a private inbox. Both are available, but Messages is a Professional plan feature.
Yes. Every parent accesses only their own child's records, messages, and notifications through an individual login. No child information is accessible to other parents. All communication is timestamped and stored on EarlyTrack's servers — not on a teacher's personal phone or in a WhatsApp group.
No — parents can access their portal through any web browser on any device. The free EarlyTrack Android app (available on Google Play) gives a better mobile experience with push notifications, but it is optional. There is no cost to parents for either the web portal or the app.
Two-way Parent Messages are available on the Professional plan at R499/month. Parent Notifications (broadcasts) and the Events Calendar are included on both Standard (R299/month) and Professional plans. All plans include a 14-day free trial with full Professional access — no credit card required.
Replace your class WhatsApp group with a system that actually protects your school.
Messages, notifications, and calendar — all in one place, POPIA-compliant, with a full audit trail.
Start your free 14-day trialNo credit card required · Standard from R299/month · Cancel any time
EarlyTrack also covers the wider parent portal, bilingual English and Afrikaans support, DSD incident reporting, and the South African preschool management guide.